Turn More Leads Into Customers with Smarter CRM.
Manage leads, track sales opportunities, automate WhatsApp conversations and empower your sales team – all from one intelligent CRM platform.
118 CRM brings your entire sales process together, helping your business capture opportunities, stay connected with customers and close deals more efficiently.
Everything Your Sales Team Needs. One Powerful CRM.
Stop managing customer information across spreadsheets, emails and disconnected applications. Bring your sales operations into one organised workspace.
Never Let a Potential Customer Slip Away.
Every enquiry is a business opportunity. 118 CRM helps your team manage incoming leads, track communication and ensure every opportunity receives attention.
- Centralised lead database.
- Lead assignment to sales representatives.
- Customisable lead stages and statuses.
- Lead verification and qualification.
- Lead activity and communication history.
- Follow-up tasks and reminders.
- Lead source and campaign tracking.
- Lead performance overview.
Get Complete Visibility Into Your Sales Journey.
Know exactly where every opportunity stands. Track prospects from the first enquiry to deal closure while giving your sales team a clear view of their targets and progress.
- Organise deals by sales stage.
- Track open, pending and closed opportunities.
- Monitor deal values and sales progress.
- Manage customer interactions.
- Assign opportunities to team members.
- Track follow-up activities.
Turn WhatsApp Into Your Sales Communication Channel.
Meet customers where they already communicate. Connect WhatsApp Business with your CRM to manage conversations and build automated customer engagement workflows.
- WhatsApp Business integration.
- Send WhatsApp messages from CRM workflows.
- Approved WhatsApp message templates.
- Automated welcome messages.
- Keyword-based automation triggers.
- Interactive WhatsApp buttons and lists.
- Automated lead follow-ups.
- Conversation handover to your team.
Work Smarter With AI-Powered Customer Management.
Give your team a smarter way to manage customer relationships. Bring AI capabilities into your CRM workflows to reduce repetitive work and support faster business decisions.
- AI-assisted customer communication.
- Smart lead insights and prioritisation.
- AI-powered follow-up suggestions.
- Intelligent sales activity summaries.
- AI-assisted email and message drafting.
- AI-powered customer interaction insights.
- Intelligent workflow assistance.
Connect Your Lead Sources. Simplify Your Sales Operations.
Bring your marketing and communication channels closer to your sales team.
Google Ads Lead Forms
Sync incoming lead form submissions with your CRM.
Meta Lead Ads
Capture and manage leads from Meta advertising campaigns.
WhatsApp Business
Connect customer messaging with CRM workflows.
118 Leads API
Connect property lead sources through the 118 Leads API.
Manage Your Entire Sales Team From One Place.
Beyond leads and deals, 118 CRM helps organise the everyday activities that keep your business moving.
- Tasks and follow-up management.
- Meeting scheduling and tracking.
- Call activity management.
- Team and user management.
- Centralised contacts.
- Sales reports and analytics.
- Workflow automation.
- Role-based workspace settings.
A CRM That Works Around Your Business.
One Centralised Workspace
Manage customer information, sales activities and business communication without switching between multiple systems.
Automate Repetitive Activities
Reduce manual work through configurable CRM and WhatsApp automation workflows.
Improve Team
Collaboration
Assign leads, manage responsibilities and monitor sales activities across your team.
Make Data-Informed Decisions
Monitor lead performance, deal progress and sales activity through reports and dashboards.
Ready to Transform the Way You Manage Customers?
Bring your leads, sales pipeline, WhatsApp communication and team activities together with 118 CRM.
Start Growing With 118 CRM Today.
Have questions? Contact our team for pricing and product guidance.